In their book “Conscious Capitalism,” John Mackey and Raj Sisodia talk about doing what is right because it’s right. Conscious businesses, they say, have a simple but powerful belief: the right actions undertaken for the right reasons generally lead to good outcomes over time. They treat their stakeholders well because it is the right, humane, and sensible thing to do and because humanity is also smart business practice.
The authors take this analysis a step further by asking, “How would I feel if what I’m doing right now is written up on the front page of The New York Times or the Wall Street Journal?
To view Complete Magazine, you need a Subscriptionclick here. If you are already a member please log in
