Check out the latest collection from Aysha Saeed, Founder of Aysha NY. If you’re like most women, sheltering in place at home has probably led to some shopping-withdrawal. While you might not be able to head to the mall just yet, you can still stock your wardrobe with a little online shopping. To feed your fashion need and find the perfect new blazer for your next video conference, keep reading to learn why AYSHA New York is one online store you need to check out.
AYSHA NY is a rising designer brand with a mission of helping professional women enjoy high-end, high-quality clothes at affordable prices without sacrificing their individual styles. And they’re clothing New York’s elite and women around the world while also giving back to their community and empowering underprivileged women along the way.
Aysha Saeed, the talented CEO and founder of AYSHA NY, didn’t initially go out into the world looking to clothe women in sustainable, trendy styles. Instead, Aysha Saeed’s path to her current career is one that many women will find familiar. She had a successful career in finance, but knew that something was missing. In what she’s called an effort to make Monday her favorite day of the week, she left finance behind to finally pursue her dream of entering the world of fashion.
She wouldn’t go straight into launching her own brand. Instead, Aysha launched a design and production consulting business. Before long, she was working with Europe’s most famous brands, including Dior and Dolce Gabanna. This meant she had a chance to study the designer greats, taking notes along the way. It wasn’t just fashion she was studying; she also paid close attention to the busy executives she was working with, and their struggles and successes in balancing their personal and professional lives. One thing she immediately noticed was a desire to choose clothing that not only looked professional, but that also allowed for some style and personality. That was all it took to inspire the start of AYSHA NY.
AYSHA NY is perhaps best known for its stylish take on a classic tailored blazer. With bold colors, touches of leather on the collar, or trendy gold accents, these aren’t your mother’s office clothes. But their store is stocked with far more than just blazers. Trendy bombers, office-to-evening dresses, basic tops, and fun pops of animal print are just a few of the other styles you’ll find in their collection.
One standout is their Bird Bomber. A beautiful black bomber jacket adorned with colorful floral embroidery, the jacket is ethically sourced with vegan leather, organically dyed yards, and recycled trims. To produce it, AYSHA NY partnered with Louis Miller Studio and a women’s group from Bareilly, India, which connects skilled artisans from rural India. These artisans are able to work on the Bird Bomber from their home, delivering detailed, handcrafted embroidery for a fair living wage while also enhancing their own skills. With little to no carbon footprint coming out of its production, it’s a jacket you’ll not only love to wear but feel good about wearing as well.
The Bird Bomber isn’t AYSHA NY’s only social initiative. They’ve also collaborated with Her Justice, a nonprofit that helps women living in poverty by providing powerful legal help at no charge to them. The AYSHA Blazer is a classic, stylish office staple. For every blazer sold, 10 percent of profits go to Her Justice. Post a picture of yourself sporting your new jacket on your favorite social media channel and AYSHA NY will donate another 5 percent of your purchase.
Besides designing your new favorite blazer or bomber, AYSHA NY is also out to help women feel better in their office attire. Their “Style Me” is designed to not only help you choose styles that fit your body and personality, but will also teach you how to round out your wardrobe with classic staples and fashionable accents. Expert alterations ensure every piece you order fits you like it was made for you–because it was!
Whether you’re looking for the perfect vegan leather jacket or some new office attire, AYSHA NY has you covered. Join us next Friday, April 24 at 6 pm ET as we invite Aysha Saeed to share her journey, her success, and her style tips during our SEEMA Happy Hour with Aysha Saeed.
For more on Aysha and her new collection, go to her interview with SEEMA on Sundays with SEEMA episode with Aysha Saeed.