3 products built to wow
Gone are the days of taming, plucking, and hiding our natural brows. A new wave of beauty brands are celebrating the diversity and beauty of South Asian features—especially bold, untamed eyebrows.
Kulfi’s founder Priyanka Ganjoo was inspired to create products like their Free The Brow styling and conditioning gel after years of feeling pressured to conform to narrow Western beauty standards that didn’t embrace her natural hair and features. “It took a lot of unlearning for me to embrace my hair like that, which led to Free The Brow,” she shares. “It doesn’t just make your brows beautiful and look laminated, but it actually supports and nourishes your brows.”
Here are some of our favorite products built to create brows that wow.
Kulfi Free the Brow This nourishing brow gel delivers a firm but flexible hold for effortless shaping. Vitamin E, sunflower oil, and safflower oil blend condition hair, while hibiscus promotes fuller-looking brows. The laminating effect adds volume for the perfect shape that lasts up to eight hours. $26, kulfibeauty.com
Shu Uemeura Hard Formula Eyebrow Pencil A crowd favorite in the Seal Brown and Stone colors, this eyebrow pencil is adored for its ability to fill in brows without looking overly waxy. The powder-perfect formula also lasts without smudging or smearing. $28, shuuemeura.com
Mauli’s Grow Strong Brow Oil Nurture and strengthen your brows with this potent blend of Ayurvedic herbs. Brahmi, bhringraj, amla, and rosemary stimulate growth, while vitamin E adds luster. The nourishing rollerball applicator also revitalizes follicles. $46, maulirituals.com
