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Honing In On Hue

Jan/07/2024 / by team-seema

Deepica Mutyala is co-founder of makeup brand Live Tinted

South Asian woman in white shirt and earrings smiling and holding up a makeup product
Photo courtesy: Deepica Mutyala

Deepica Mutyala’s lifelong obsession to build a makeup brand for South Asian skin tones got a boost when she discovered that red lipstick could cover dark undereye circles. The outcome—Live Tinted, a makeup brand for diverse skin tones.

Today, Live Tinted is the first South Asian brand available on Ulta and the company has sold more than one million units of its superhit product Huestick.

Read more about Deepica Mutyala’s entrepreneurial journey in the January 2024 issue of SEEMA Magazine.