Tiffani Rains Beautifies Every Shade of Skin

makeup artist Tiffani Rains

Last year, we were fortunate to meet makeup artist and skincare guru Tiffani Rains, who came out to make Sheetal Sheth and the rest of the ladies on our magazine cover look and feel fabulous.

Explore Rains’s website or Instagram profile and you’ll see a myriad of women with glowing skin, looking like they just stepped off the cover of Vogue. While her makeup skills clearly cannot be denied, all you need to see is one fresh-faced selfie to realize that this lady knows her stuff when it comes to skincare, too.

Her commitment to healthy skin is clear from her videos, where she tests and reviews products from brands like Farmacy, Dr. Jart, Algenist, and more. If you’re in search of an educated and honest opinion about skincare, her Instagram is packed with inspiration, tips, reviews, and more.

The skincare tips are amazing, but the thing we love most about Rains is her belief that you need to love the skin you’re in. She expresses this passion through skincare tips, but also by building up other strong Black women in her community and beyond.

We were lucky enough to reconnect with her this week (and have her take over SEEMA’s Instagram on Friday!), and got answers to our burning questions about how she got started in her career, what her life has been like during the pandemic, and where she’s planning on going next.

How did you become interested in makeup and makeup artistry?

Tiffani Rains: I wish I could tell you that my interest in makeup started when I was a little girl playing with my mom’s lipstick, but nope! I actually didn’t get into makeup until 2013, when I was around 30 years old. My godsister noticed me experimenting with makeup and decided to invest in me by booking a class with a celebrity makeup artist. When I completed the class, there was such a spark in me, and I knew that this was something I wanted to do for my career.

Were you mentored as you grew in your career?

TR: Yes! My mentors are amazing. I believe that being great at anything requires people in your life that can correct you, edit you, and cheer you on. That’s how we get better. My mentors have encouraged me and pushed me to reach my full potential. I don’t always believe in myself, so surrounding myself with people I feel safe with is really important. That safe place allows me to be vulnerable and trust my mentors to speak life into me.

What inspires your career today?

TR: The possibility of my greatness inspires me. When you take the limits off of what you can achieve, that gives you all the inspiration you need to go harder in your career.

I’m also very inspired by what I do not see in this industry. For instance, you do not see Black women in certain beauty campaigns, ever. I want our beauty to be seen. Not in the absence of other ethnicities, but in the presence of them. I want to check out brands and see a sea of women of color.

What does your morning routine look like?

TR: My morning routine is always the same. I wake up and thank God for another day of life. I shower, then sit at my vanity and do my skincare routine. My skincare routine is my time. It’s quiet, it’s peaceful, and it brings me so much joy.

What’s a big upcoming goal or event that you’re looking forward to?

TR: I’ve actually never been a great goal setter. I think it’s because I had a lack of confidence to achieve them. Once I got that in check, I began being very intentional and specific about what I wanted out of my life and career.

When setting goals for my career, I look back at what I’ve achieved and see what can be done bigger. A big goal for the next year is to be on TV as a guest talking about self-care, skincare, and makeup.

How has your personal and professional life changed after COVID?

TR: My personal life has moved to Zoom happy hours with friends while eating Uber Eats and sipping on a cocktail, followed by dancing at Club Quarantine on Instagram with DJ D-Nice. I’m trying to do my best to stay connected, stay happy, and stay positive.

My professional life actually took a huge positive leap during COVID! I was able to focus, and really push toward some of the goals I had for this year. It made me get rid of all my excuses and use the time I had to work smarter.

What is your advice to young people, girls in particular, who might be interested in pursuing a career in makeup?

TR: For those young girls looking to have a career in makeup, I would say do it, of course. But I would also say to them that the way they do it doesn’t have to look like everyone else. Every path is unique, and that is what makes your story special. Don’t get distracted by what everyone else is doing. Find your thing and run with it. Life is a race that you run with yourself, not against others.

Read about Ayurvedic Skincare.