Michelle Ranavat’s clean beauty product line Ranavat Botanics was inspired by a passion for botanical ingredients and the beauty rituals of Indian royalty. The line includes hair and brightening serums, mists, jade facial rollers and more, which range in price from $40 for mists to $175 for special packages. The products—many of which are touted as the best beauty products in popular fashion magazines—can be found in stores like Nordstrom and Neiman Marcus.
Each ingredient in the beauty products carries its own significance or special story. The lavender, for example, is hand-picked from the foothills of the Himalayas, and the jasmine is grown in a garden on India’s west side. Ranavat strives to create products that serve customers and make them feel like royalty.
While growing up in Wisconsin, Ranavat would often travel to India with her family on trips to preserve her culture and spend time with relatives. Her family name, Ranavat, which is from Rajasthan, India, was also a source of inspiration for her company, since it means Land of the Kings. “It’s such a beautiful story with palaces, kings and queens and roses,” Ranavat said. “It serves as a beautiful backdrop and source of inspiration for me growing up and visiting India.”
Ranavat started her career in investment banking and then went on to earn her master’s degree in engineering management. She has always been fascinated with how things work and learned about engineering by following in her father’s footsteps. With Ranavat Botanics, Ranavat wants customers to “experience a beautiful product that will make you feel like you’re walking through a beautiful garden,” she said.
“It’s really important that beauty product ingredients are processed the right way,” Ranavat explained. “It’s just like food; you can buy canned peas or go to the garden and pick fresh peas, and with that comes different quality and nutritional value.” The ingredients for Ranavat Botanics come from India, and the products are packaged in the U.S.
When Ranavat faces one of the many challenges that come from being an entrepreneur, such as balancing the many demands of the job and making products very relatable, she always goes back to the Land of Kings image that inspired her company from the beginning. “The kings and queens of India weren’t elitists. They cared about their community and wanted to make sure their kingdom was thriving,” Ranavat said. “It’s not just about the product; it’s about the experience and creating something bigger that we’re all a part of,” she added.
To that end, one of the most rewarding parts of her journey includes her participation in the Claim Your Crown initiative. Ranavat Botanics pledges 2 percent of proceeds to help women escaping human trafficking reclaim their crown. “This initiative sends a really powerful message,” Ranavat said. “When faced with a difficult situation, you shouldn’t wait for someone to deem you worthy and give you a crown. Instead, you should claim it yourself, even in times of difficulty, and do so with dignity,” she said.