Seema Jain was a finance nerd until her job at Marriott International required her to push up sales. In the middle of the brutal 2008 recession, she spotted a group of Indian travelers at a nearby hotel. She wanted them to stay at her Marriott Residence Inn property.
Working closely with the general manager, Jain showcased its cultural amenities, including Indian breakfast, Indian newspapers, Indian TV stations, Bollywood nights, educating the staff on Indian culture. The Indian clientele increased from 15% to 30% within a year, and revenue soared. She was able to replicate these results for over 14 other cultures and communities, and became Marriott’s multicultural director.