Sustainability is an important area to focus on for the clothing industry. There are efforts being made to adopt sustainable apparel manufacturing. Sustainability is all about keeping it simple and classic and preserving our clothing for longer.
THE RIGHT CHOICE
“Sustainability is not only about protecting the Earth, but also the people on it,” says Malika Mehta, co-founder and CEO, Style Island.
“An important part of sustainable fashion production is, therefore, the people producing the clothes and we at Style Island truly believe this by supporting Sustainable Cotton Farming and all our products are environment-friendly. Also, we ensure the safety and security of our employees and artisans.”
According to Ashwini Seth, founder, Dennison, “When we talk about sustainability we should also understand water footprint issues as everyone is more focused on carbon footprints. For example If we switch to hemp, we can reduce water consumption to one-third. To understand this better, for 1 kg (2.2lb) of raw cotton we require approximately 10000- 20000 liters (2,600-5,300 gallons) of water, which gives you 700-750 grams (1.5-1.65 lbs) of cotton fabric.”