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Indulge: Skintone-Savvy Shapewear

Feb/03/2024 / by team-seema
Shapewear brand Skims

What you should wear under there

With Valentine’s Day fast approaching, February may be the month where we think just as much about what we wear under our clothes as our clothes itself. From sexy lingerie to smoothing shapewear, it can be challenging to find brands that are
truly inclusive.

But Skims, the shapewear-brand co-founded by Kim Kardashian, was built on the pillars of inclusivity when it comes to both size and skin tone. Kim was frustrated that she could never find shapewear that matched her skin, so she created her own, which launched with nine different skin tones right out of the gate. The brand frequently features South Asian models wearing the clothes and lingerie, and
also features its South Asian employees on Skims’ LinkedIn page.

Valued now at more than $4 billion, the brand has now expanded to include all kinds of lingerie, sleeping essentials, and shapewear, and even features its own Valentine’s Day shop. We love the line-up of cute colors and patterns, and especially
the red-ready shapewear, which stretches up to twice its size to offer accessible compression.

Here are a few of our favorite picks for the sexy season ahead.

Lace Long Dress $108
Short Sleeve Button Up Sleep Set $80
Picot Trim Square Neck Bodysuit $64

I grew up around women who were bold and had the confidence to shape the
conversation, whether it was in a professional setting or within the family.”
Marya Husain, Skims VP of Accounting
Seema

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