The concept of lab grown diamonds is intriguing for sure. However, it is also something that is the need of the hour considering how our mines are depleting and the risk associated with mining. Wondr Diamonds, an earth-friendly jewelry brand, designed for women has innovative lab-made diamonds. These have disrupted the diamond jewelry industry by adopting an ethical and environmentally friendly alternative that marks as the stepping-stone of the future. The brand’s designers and craftsmanship make every piece of jewelry a masterpiece. Everything from conceptualization to designing is done by the in-house design studios.
Aishwarya Guptha, Founder, Wondr Diamonds is a graduate of Shri Ram College of Commerce, Delhi, and a gemmologist. “I was always very clear ever since I was a child that I wanted to come back and take care of my family business. That is also the reason why I graduated in Commerce. I used to go to our factory even during my schooling days. So yes, it was always in me to become an entrepreneur.” Since her father was also in the jewelry business, she admits that she does not really know when she seamlessly transitioned to getting into business. “I was always very clear ever since I was a child that I wanted to come back and take care of my family business. I have been going to our factory and family business is always a part of life.”
As the name suggests, these are diamonds that are grown in a lab. By inserting a mined diamond as a seed into a reactor, the team replicates the conditions found under the earth, the same temperature and pressure. They can be compared to a test tube baby.
“Lab-grown diamonds are earth-friendly and do not tarnish the planet as they completely eliminate the environmental consequences of mined diamonds,” Guptha said. “They have the same chemical, physical, and optical properties of a mined diamond, and cost roughly 50% less than a mined diamond, making sustainable luxury accessible to all. Every single diamond from Wondr is graded as per the 4Cs, certified, and the gold hallmarked.”
The team has created a video they play at their stores, delineating the concept of lab-grown diamonds to customers.
“Our teams are also trained to explain this to customers,” Guptha said. “Also, every single diamond from Wondr is graded as per the 4Cs, certified, and the gold hallmarked – which serves as testimony to our customers.”
Buying diamonds is sure to leave a hole in your pocket. However, this company offers an extensive range of handcrafted diamond jewelry, starting at a minimal cost. The selection includes nose-pins, earrings, bangles, bracelets, neck pieces and more.
“We even have a special range curated specifically for bridal wear – and men,” Guptha said. “Our award-winning designers and craftsmanship make every piece of jewelry a masterpiece. Everything from conceptualization to designing is done by our in-house studios. We have the best designers whose touch precisely transforms the diamonds into the most beautiful, elegant, and adorable ornament beyond imagination.”
Guptha said she believed that she gets to learn from every person she meets, though her biggest inspiration has been her father.
“He started the business with only one person and one machine in my grandfather’s garage,” she said. “He worked very hard to grow the business and has reached where he is today. He faced several challenges that came his way, but he worked hard to overcome it all. The way he faced it, and his journey of reaching where he is today is something that always inspires me.” This is also why she insists that her family is everything for her.
“They support me and stand by me in every little thing I do in life. I am very grateful for having such a loving and supportive family,” she said.
Guptha travels extensively with her husband and says they both love food and especially travel to explore food.
“We have opened stores in Coimbatore, Chennai, and Bangalore and are looking to further strengthen our presence by adding seven more stores across India by March 2022 through our franchise model,” she concludes.
To learn more about the allure of diamonds on SEEMA.com, check out Amazing and Sparkling Types of Diamonds you Can’t Resist