The Queen of Fresh Flowers Seema Bansal

Mar/29/2022 / by Swarnendu Biswas
seema bansal
Image credits: LinkedIn

Her Empire on Flowers

If you want flowers sent to your loved ones to emit fragrance for long and stay fresh for still longer as a lingering gentle reminder of your devotion, you need to contact an enterprising couple in New York.

Seema Bansal is a super successful businesswoman. She has built a solid business empire with soft, fresh flowers. There is ample news on Seema Bansal which informs that she is the Co-founder of Venus ET Fleur, which has made not only a huge impact in the online floral industry but rather transformed it.

Her husband Sunny Chadha is the other Co-Founder of the company.  If one were to query that what is the profession of Seema Bansal then entrepreneur would be the most apt answer.

Lasting Freshness

The company’s brand Eternity Flowers presents fresh, visually appealing flowers, which can last for an entire year without the requirement to water them, change their vases or to deal with the withered petals! In fact, it is important not to water the Eternity Flowers if one intends them to continue looking their best for a long time.

One just has to keep these flowers in a dry space, away from direct sunlight to enjoy their beauty throughout the year. Also do keep these flowers at room-temperature and in an area where they are not at risk of getting crushed. One can also enjoy the lovely fragrance of these Eternity Flowers for two to three weeks more than one can with regular flowers.

Of course, the flower arrangements of Venus ET Fleur not only have the potential to facilitate romance but also can enliven weddings, anniversary celebrations, corporate relationship and several other occasions.

Winning Vision

It is amazing that many a time hugely successful enterprises are ignited by a simple idea. If one writes a biography of Seema Bansal in the near or distant future, of which there is much likelihood, then it should be mentioned that the couple’s multimillion dollar e- commerce company was sprouted from a bouquet mishap on Valentine’s Day.

In 2015, Seema received a floral delivery on Valentine’s Day from her then-boyfriend and now husband, Sunny. But soon they found that the arrangement that was delivered was much inferior than the quality that was promised on the florist’s website. The roses did not live up to their expectations.

Seema and Sunny began researching that whether what happened to them was a frequent occurrence. Their research revealed the realization that it was a common issue with many and that realization sprouted the idea of Venus ET Fleur with the objective to transform the floral industry.

They wanted to provide luxury flowers to their consumers which looked and stayed great for a hitherto unimaginably long period and also wanted to ensure that the bouquets received by their customers looked exactly like they were being marketed online.

The Creative Process

They succeeded in making their lofty vision an amazing reality despite the fact that neither Seema nor Sunny did have any experience in the floral industry.

To ensure long-lasting florals that can provide aesthetic appeal for a year, the company uses a proprietary solution and color pigmentation process to keep the freshness of the flowers, and then infuses the flowers with an impressive range of vibrant colors.  

According to the website of Venus ET Fleur, the roses used at Venus ET Fleur come from the vibrant rose fields of Ecuador in South America. Each rose is carefully cultivated until it reaches full bloom. Once the flowers reach their peak, they are picked and shipped to the company’s facilities in the US.

When the flowers arrive, their color is removed by employing a non-toxic bleach. Then, each rose is treated with a formula made from non-toxic and non-allergenic wax, as well as natural oils. This formula is similar to silica and effectively dehydrates the roses to help preserve them. Once the dehydration process is complete, the flowers soak in dye to give them the bright and vibrant colors.

Venus ET Fleur began its fragrant journey with signature arrangements of Eternity Roses in Parisian-inspired hat boxes. Now the company offers an array of long-lasting flowers, aesthetically arranged in exquisite vases and boxes of numerous shapes, sizes, and colors. Their brand Eternity Flowers over the years has broadened its offerings to include other florals in the ambit, which include Gardenias, Hydrangeas, Garden Roses, Hedera Leaves and Eternity Gypsophila among others.

They have now also diversified into crafting sophisticated ceramics and fragrant candles. They launched a signature home fragrance line in the last year. Here it deserves a mention the customers of the flowers from Venus ET Fleur shouldn’t take the flowers out the box as doing so may ruin the arrangement.

When Venus ET Fleur emerged as a reality in 2015, they only offered a few arrangements of Eternity Flowers. Since then, their collection has grown hugely. Today, Venus ET Fleur has hundreds of different flower arrangements for customers to choose from and besides the company gives the option of customizing one’s very own arrangement of Eternity Flowers. The company offers a selection of 35 different custom designs and 24 different flora; color choices include mint green, metallic rose gold, rainbow and many others.

Struggles and Success

 Like most enterprises, the beginning was tough for their enterprise too. While exploring about Seema Bansal one can easily come to know that Venus ET Fleur took the shape of reality in the apartment of Sunny and Seema. In the beginning, they sourced, arranged and delivered all of the roses themselves. As the business grew, they were able to hire a team.

 At the initial stage, Seema was making the flower arrangements in her apartment in Manhattan. She would go to the floral market in the early morning, choose the flowers, cut and clean them and make the flower arrangements. Sunny’s job was to deliver them.

 One of the grueling challenges of their early days in business pertained to shiping of florals and on many an occasion, their flower arrangements were damaged during shipment. They eventually arrived at the perfect solution after many trials, tears and sleepless nights.

In the early phase of their innovative enterprise, the couple received social media support from the Kardashians, which greatly facilitated to grow their business. In fact, Eternity Flowers has emerged as the most coveted bouquet on the Instagram space following the Kardashians posting about the brand in 2016. Khloe and Kourtney Kardashian posted links to Venus ET Fleur and since then the vision of the enterprising couple has grown hugely in real terms. The storm of fragrance of their company permeated throughout Instagram.

 The universe of their influencer world has grown hugely during the last five years. During 2017, Venus ET Fleur experienced over 200 percent growth with sales in 2017 estimated at $7.5 million.  

Today, according to the website of Venus ET Fleur, the company has 40 employees spread across New York, New Jersey, and Los Angeles. The company ships across the US and also to more than 50 other countries. By 2018, the three-year-old company was delivering over 80,000 arrangements each year.

Fragrance of Recognition

In 2018, when Seema Bansal was just 26, she was named in Forbes’ 30 Under 30 list along with her husband Sunny Chadha, in the retail and e-commerce category. Even the Covid pandemic couldn’t halt the successful run of Venus ET Fleur. In fact, they experienced an increase in demand for their flowers during the beginning of the pandemic, as people wanted to use flowers to remain connected to their dear ones.

Over the years, Seema and Sunny’s hugely successful online floral business has attracted an enviable customer base which includes celebrities like Priyanka Chopra, Oprah Winfrey, Cardi B among others.

Inspiration at Home

There is news on Seema Bansal, where it has been cited that Seema, who did her higher education from British Colombia Institute of Technology in Canada, was hugely inspired by her father who immigrated to Vancouver from India and began his career in Canada as a plumber and then went on to own a business engaged in household fixtures and plumbing supplies.


To whom is Seema Bansal married to?

She is married to Sunny Chadha, who besides being her husband is also the Co-founder of their enterprise.

Where was Seema Bansal born?

She is a New York-based Indian-American but there is no authentic news in public domain about her exact place of birth. The age of Seema Bansal is 29 years.

What is Seema Bansal’s net worth?

There is no authentic information in public domain about her net worth but it is evident that the power couple are running a multimillion-dollar e-commerce business.

When did she start her career?

She began her career in the floral industry by Co-founding Venus ET Flour in 2015.


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