Nov/04/2021 / by SEEMA STAFF

Discover the best ethnic bijouterie for this festival season! Here are some gorgeous ethnic jewelry brands to choose from.

Amrapali, ethnic jewelry
Deepa Bhattacharjee Sarkar is wearing a statement neckace and earrings from Amrapali for the SEEMA photo shoot


Amrapali Jewels, a Jaipur-based ethnic jewelry business started in 1978, creates the world’s best heritage luxury jewelry. The jewelry house, named after the renowned Indian courtesan/muse Amrapali, combines traditional Indian workmanship with legacy themes while putting a contemporary twist on it, making jaw-dropping gemstone marvels on silver and gold.
While their hallmark lines that include polki, panna, simple and gemstone jewelry that makes a statement, Tribe by Amrapali creates spellbinding fashion and tribal jewelry, inspired by mythological and abstract art themes.


For gold: Painstakingly handcrafted designs that combine beauty with traditional richness. No precious metal can match the sheen or charm of gold. This metal is exquisite, and so has been used quite extensively throughout the world to make ethnic jewelry. Gold is not just for fashion accessories. It is also used at various auspicious occasions because it is said to bring good fortune. At Malabar Gold & Diamonds, you find exclusive ranges of gold jewelry designs, from the contemporary to the orthodox. For diamonds: Diamond has always been recognized as a precious stone, and it is often used to make elegant jewelry. Malabar Gold & Diamonds has an exclusive range of jewelry created for diamond lovers. At its virtual store, you can purchase unique online diamond jewelry, made using craftsmanship best suited for perfectly cut diamonds, the authenticity of which is assured.


Art Karat is an iconic Indian jewelry brand known for its gorgeous kundan jewelry. Its designs come from Asha Kamal Modi, who designed jewelry for more than 10 Bollywood blockbusters, including “Bajirao Mastani,” “Padmavat” and “Ramleela.”


ModiGold is the gold and diamond jewelry brand from the House of Art Karat. Designed by Shivani Modi, the brand has the same aesthetics and designs of Art Karat, but the base metal is gold studded with diamonds and other precious stones.


Tanishq, (part of the TATA Group) is one of the biggest Indian jewellery retail chains. The brand has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades.

India’s fastest-growing jewelry brand, it offers one range of 18K gold jewelry studded with diamonds, it offers one range of 18K gold jewelry studded with diamonds, precious and semi-precious stones in various hues, and another of plain 22K gold jewelry. Tanishq also offers diamond and platinum jewellery in its product portfolio, striking a perfect balance between traditional appeal and contemporary charm. The brand perfectly understands the ethos of the current jewellery market and keeps evolving along with its changing demands and preferences.

Bride Disha Nair wearing Tanishq Gold & Diamond jewelry from their Aarambh, Virasat, Padmavat & Ahalya collections.

For this festive season, Tanishq has launched the collection – Utsaah – the Festival of Life. Using pure gold, it blends ethnicity and modernity. Tanishq’s latest festive edit is an aesthetic representation of contemporary jewellery set in pure Gold with a seamless blend of ethnicity and modernity.

Tanishq now ships to the USA – Yes you heard it right! You can now get your hands on this collection of ethnic jewelry from – Visit the website and celebrate the #FestivalOfLife with the Utsaah Diwali collection. You can also get a special 20% off on making charges on Gold & Diamond jewellery value* if you shop now!