Kenya is currently a hot destination for travelers—and on social media. It is known for its diverse wildlife and stunning landscapes. But, there is so much more to it than what we usually read and watch about it. In this interview, Samantha Wakaimba, founder of the Essence of Kenya—which offers a luxury travel experience in Kenya—explains how, for her, Kenya is so much more than a wildlife safari; it is a place of wonder—more than what people usually perceive of the country through social media.
She curates unique, tailor-made travel experiences rooted in how the people of Kenya see and experience their country—that reveal Kenya beyond its postcard image. From private conservancies, ancestral lands, creative enclaves, and family-owned lodges, she takes her clients to places that tell living stories of Kenya’s heritage and its people. For her, luxury travel is more about access than excess and a comfort that does not compromise on authenticity. In this conversation, she discusses her country, what luxury means to her, the experiences one should look out for in Kenya, and the mistakes one should avoid before arriving in this beautiful country.
The interview has been edited for clarity.
1. What kind of unique experiences does your company aim to give to its travellers?
At Essence of Kenya, we design highly personalised and private journeys that go beyond the traditional safari. Our experiences range from walking and horseback safaris guided by local experts to scenic helicopter flights over remote landscapes. Cultural immersion also plays a big part in what we do. This is our home, and we want travellers to connect with it beyond the surface. The most favourite is our Warrior Games—an activity that we organise with warriors from the remotest communities, such as people from the Samburu community, where guests have the opportunity to partake in challenges such as arrow shooting and spear throwing, amongst other things.
Beyond being one of the most exciting activities, they provide a rare insight into Kenya’s living heritage.
2. Can you share how your personal connection to Kenya, and your heritage, inform your vision for Essence of Kenya?
When I realised Indigenous people defined Kenya’s travel experiences but weren’t represented in the industry’s leadership, I knew I had to act. Essence of Kenya exists to centre the Indigenous in an industry that still echoes its colonial past. Google a safari in Africa and count how many Indigenous people are leading organisations within the industry—the answer is, hardly any. That reality informs everything we do: how we collaborate with and represent communities, and how we interpret luxury through a Kenyan lens. Of course, I wouldn’t have got here without my deep love for travel.
3. How do you define “luxury travel experience”?
For us, luxury is not about excess, but access. It is private moments in extraordinary places, guided by those who know them best. That said, we understand that luxury is a subjective concept, and we take the time to learn exactly what it means for each of our clients.
4. What are some of the most unforgettable experiences — less commonly known — that you offer through Essence of Kenya? Can you describe one or two itineraries that you feel truly embody the “essence” of Kenyan travel?
One of the most powerful experiences we offer is going completely off-grid: mobile camping in Kenya’s northern desert. It’s raw and remote, but it opens access to landscapes and communities few ever see. Travellers spend time with lesser-known tribes and witness land formations that feel otherworldly. It’s simple, grounding, and a reminder of how vast and varied Kenya really is.
6. If someone had only 5–7 days in Kenya (first-time visitor), what “don’t miss” experiences would you recommend (beyond the usual safari)?
Five days in Kenya is never enough! Most travellers arrive seeking wildlife, and whilst that remains extraordinary, there is so much more to this country than the wilderness.
Begin with Nairobi, a city alive with eclectic art and food. Explore fashion houses and visit spaces like the Afrika House or Kuona Artists Collective, where the country’s evolving story comes alive through art.
Then comes the safari—whether in a Land Cruiser, on foot, or horseback, it’s unforgettable. After a few days, you’ll want a change of pace, so we always recommend some downtime at the coast. There, the food is spicier and the rhythm of life much slower. It’s the perfect way to round off your time in Kenya.
7. For travellers interested in deep, immersive travel, what advice would you give to them before they arrive?
We always say it’s not just about where you go, but who you choose to lead you there. Make sure they understand what immersive travel means to you and how you want to experience Kenya. Once that important decision is made, come with curiosity and an open mind.
8. Are there “mistakes” or false expectations you often see visitors coming with about Kenya, which you’d like to correct?
Many visitors come expecting only a safari without realising Kenya’s cultural and geographical diversity. Others arrive with a “saviour” mindset, assuming our problems are theirs to fix. While well-intentioned, Kenya is complex, with stories that extend far beyond the lens of wilderness or poverty. We are home to more than forty distinct ethnic groups, each with their own traditions and languages. Yes, there are more tribes than the Maasai! Our goal is always to shift the narrative, showing you Kenya as you’ve never known it. We do this by peeling back its layers, giving you a deeper, more nuanced understanding of the place we call home.
9. What moment in your journeys has surprised you most (or changed your own view of Kenya)?
Being Kenyan, my perception of this country has evolved throughout my life, but one place that continues to move me is the Indigenously led Reteti Elephant Sanctuary. It is a place that embodies the power of community-led conservation. Here, local guardians protect and rehabilitate injured and orphaned elephants, with a deep sense of stewardship and community. Together, they are a living demonstration that true conservation flourishes through inclusion and respect, not exclusion and control. It’s a place that I always try to encourage our guests to visit.
