Working Women Who are Riding the Digital Wave

While lockdown measures triggered by COVID-19 confined us all to our homes, we found ways to sneak out and flee down digital highways like never before. For working women, there has been no better time than now to leverage business opportunities available at their fingertips. From logistics to IT to management, online options have opened the doors for all kinds of business models and workflows. With household chores still to be done, it is time to up our work-from-home game.

Shweta Ghai of Trip India Travel describes how digital options have helped her through tough times.

“We’re lucky that we have 60 percent corporate clients and that most of our system is online. We plan to tie up with hotels that are a short drive away from big cities for the few clients who may still want to travel for leisure,” says Ghai, adding that the tourism and travel sector has survived a beating.

Even though the lockdown meant severe restrictions on travel and business, digital options helped keep many businesses afloat. It led to a focus on including all genders and sections of the society. In this novel way, it has overridden any external prejudices and created a level-playing field for anyone willing to really play.

Shalini Singh, founder of matchmaking platform Andwemet.com, launched the portal after four years in development.

“Our team works remotely in any case, and salaries continue to be my main expense,” she says. “There is more interest in matchmaking now, with singles having more time on their hands at home. Our visitors are going up 400 percent week on week,” states the Bengaluru-based entrepreneur, adding that she will stick to her business model despite the pandemic.

Bain and Co estimates that around 343 million of 432 million working-age women in India do no paid formal work and may be hit hardest by economic slowdowns and pandemic-induced shutdowns. But in the long run digitally-driven entrepreneurship among women can create positive outcomes for individuals, societies and economies.

This digital shift is here to stay. Businesswomen who work under the assumption that this will fizzle out, may end up being left behind. The future is going to be digital first and digital only, and the sooner business models can pivot to accommodate this, the better.

Women in technology need to rely on the cloud and consider a complete business technology transformation. According to a recent survey, 64% of Indian organizations are projected to see increased demand for cloud computing in response to the global pandemic. It is a future-ready, responsive and robust platform that will host more digital enterprises in the coming years.

For more on digital leadership, check out this profile on Charisma Glassman and check out tips to fight digital fatigue.